DreamTrips Booking

The DreamTrips home page. The imagery and marketing messages change frequently with different campaigns and regions, so the design had to accommodate these updates, but remain consistent for users.

DreamTrips offered a range of locations and activities - here's a snippet of a promo video I worked on with glorious 240fps footage from the media library.

The design documentation served as a template for business, legal and marketing teams to create new trip products and content as well as documentation for developers (B2B). The end result was a consistent look and feel for users when browsing and purchasing trips.

The new DT design framework had clearly defined responsive experiences for browsing and booking on any device.

Multiple views allow for flexible shopping experiences. Users can view trips in list view, on a calendar or on a map. The view and controls would update accordingly to the browsing method. DreamTrips can also vary in content, and the new design framework could integrate the variations - including cruises, airfare, activities and optional extras.

Rovia was the core booking engine that powered DreamTrips. This product was available to WorldVentures sales teams.

DreamTrips Booking

WorldVentures/Rovia

Overview

As a Senior Designer, Design Lead, and Information Architect for WorldVentures/Rovia's DreamTrips, I played a pivotal role in revolutionizing the travel package experience. Faced with manual processes and challenges posed by a flash-based site, my role involved redesigning the booking engine, creating an internal tool for marketing and product sales departments, and establishing a new design framework. In-person user research at WorldVentures events enriched the redesign process, leading to a streamlined workflow, improved user experiences, and modern, responsive designs.

Key Contributions

Redesigned the DreamTrips e-commerce experience, addressing manual processes and a flash-based site.
Orchestrated the creation of a new design framework and implementation of a visual language and interaction patterns.
Conducted in-person user research at conferences and events for valuable feedback and iterative improvements.

Impact

The redesign of DreamTrips and the booking engine resulted in significant improvements, streamlining the creation and publication of curated trips. The responsive design enhancements catered to users across devices, and in-person user research contributed to measurable improvements in sales and booking conversions. The collaborative approach fostered a strong connection between design, development, and user insights, establishing a solid foundation for continued innovation and growth in the travel industry.

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