Case Study
Ovia Registration Redesign
Introduction
This was a total overhaul of the onboarding experience for Ovia Health, serving as a critical piece of a major company-wide initiative to consolidate multiple products into a single "super-app" known internally as GLOM. This redesign brought all of those tracking experiences under one roof, creating a unified entry point that ensures every user is routed to the right place the moment they join.
The Challenge
The real hurdle was uniting four distinct apps into one without losing anyone along the way. Each of those four apps served two separate user tiers: a standard base user and a premium tier known as Ovia+. Because we were removing individual apps from the App Store, the stakes were high: we had to ensure every user was channeled to the correct goal while guaranteeing their health data was preserved and migrated perfectly into the new, consolidated "GLOM" app experience. It wasn't just about designing a pretty interface; it was about simplifying a massive logistical puzzle and maintaining service continuity for our members.
My Role
I joined Ovia as a Senior Product Designer and was assigned to this project because of my design systems background. While my peer designer and product manager focused on the workflows, I built the initial design system and documentation from scratch. The goal was to create a new experience that pushed our legacy designs forward while still honoring the current app's look and feel to keep our existing users in familiar territory.
Design Process
My goal was to move away from designing on-the-fly and toward a unified language. I broke down the legacy long-form registration into bite-sized, focused screens and built a comprehensive component library for both iOS and Android. The technical challenge was as much about people as it was about pixels. Because the development team was transitioning away from Sketch and Zeplin, I took the lead in establishing a Figma and Confluence workflow that was entirely new to them. I used the registration project as a pilot to show how Figma components and documentation could bridge the gap between design and engineering, effectively creating a modern roadmap for how our teams would collaborate moving forward.
Testing the design system components
Effects & Results
The consolidated app successfully shipped and maintained its high ratings, giving Marketing and Sales a streamlined product to champion for the first time. Beyond the interface, the Figma library fundamentally modernized our development velocity. While the launch solved the "silo" problem, it also opened the door for the ongoing user research I lead today. Users frequently tell us they've tried other apps as the market grows but returned to Ovia because of the trust we've built. Maintaining that sense of reliability through the registration transition was a major win for the brand's longevity.
Conclusion
This was my "welcome to the company" project, and nothing says "hello" like realizing your new role involves consolidating twelve different versions of a single button. It was a perfect opportunity to use my design systems experience to move quickly and lay the groundwork for how our teams would work together. Starting at the literal beginning of the user journey — registration — and seeing that foundation hold up under pressure was a genuinely satisfying way to earn my footing at a new company.
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